reflections on 'New Media and the Brand'
People all around the world are now spending more and more time online, reuslting in less time spent reading newspapers, listening to the radio and watching tv, as basically all these things can be done online. Social netowrking websites have become very popular and have the ability to put you in contact with thousands of people. Helen Walters stated that "If the population of Brazil is on facebook then advertising on it is like sending Brazil a postcard" Nearly every website has advertising on it, and with so many adds on our favourite websites many people just ignor them, the key is to have an advertisment that catches the attention of the person on the website, otherwise it is just a waste of space and money. Placing brands on social networking web sites such as facebook and twitter is a great way for companies to get there product out there.
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